How I Branded my Business
Branding at first seemed like an impossible task. I wasn’t going to be making a simple watermark for my images anymore, I was going to be branding for business. I was going to be taking the first steps into creating a brand for my OWN business.That meant creating an impressive logo, choosing color pallets, creating a mood style, choosing fonts, and making business cards for MY business. It seemed overwhelming at first because I never thought I would be branding for business. With time, not only did I brand for my business, I created a brand that I am proud of.
1. BRANDING FOR BUSINESS: Finished Products
The first thing I want to do is showcase what I did for my branding for business. Below are examples of my logo, business cards, fonts, color pallets, some mock-ups, and watermarks.
Color Pallets & Fonts:
Water Mark Usage:
2. Branding for Business: Brainstorming
The first I needed to do was brainstorm ideas for my business. I needed to know what I wanted for a logo, for a style, for a mood, etc. Branding for business was not going to be easy. The first thing I had to do was figure out what my style was going to be.
Did I wanted to show that I was fun? Quirky? Business like? Did I want to use colors that would tell people I’m into wedding photography and family portraits, or did I want to use colors to show I was a designer or an advertiser?
I started a mood board in Pinterest to figure out what I wanted to be. It became apparent that I did like digital designing, but I also liked product photography, portraits, and the color red. Here is what my board came out to be.
The moodboard above represents the kind of photography I want to do in the work field. I like taking product photography and portraits, but I like it when it looks like this style of cool. I like to make movie posters and wouldn’t mind doing that form of digital design. So I took my mood board and incorporated it into my branding for business. I wanted to show people what I like to do.
The next thing I needed to do was sketch out my logo and discover what fonts I would use in my branding for business. I had several sketches of my signature so I could have a good idea on what signatures would work and which would not. An example of my sketches are down below.
I decided that the best course of action would be to write out my name digitally and then use my signature of my initials in the background of my name. I also decided that the best fonts to use would be KIONA REGULAR and OPTIMUS REGULAR. After some work, I was able to combine all my efforts into the branding that it is now. And if I may say, they all turned out amazing!